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| Air Jordans – Break the Rules with Air Jordans |
By:
Harry Peter |
It came as a shock in the beginning; NBA had banned Air Jordans and imposed a penalty to every player that turned up wearing them to a match. In the end, as luck would have it, it turned out sweetly for Nike and especially the Nike Air Jordan- the legendary player, Michael Jordan made a mockery of the rule by wearing it and paying the penalty of a whopping $5000 match after match. If there is something that shot Air Jordans to popularity suddenly, it is probably this.
The basketball legend ‘His Airness’, Michael Jordan lends his name to Nike Air Jordan and what a magic it has cast on the market and took it by storm with its launch! It is an understatement to say Air Jordans was a runaway success considering how and why teenagers were ready to pay steep penalties rather than playing without having to wear them.
What makes Air Jordans such a euphoric hit with college goers and sportsmen alike? I think the secret lies in its bright colors in red, white & black which still hold the key. If it was not for its magnetic design, I don’t think the great Jordan would have agreed to break NBA rules with Air Jordans. When Nike Air Jordans 1 was reintroduced in 2001, it regained its position within no time.
Innovation is the hallmark of Nike, Air Jordan x Air Force 1 Fusion, a Nike Air Jordan combination with Air Force 1 is a perfect example for this philosophy. From the beginning, the hybrid shoe which was conceived as a crossover between the craftsmanship and vivacity of Air Jordans and strong design principles of Air Force 1 on the latter’s proven platform. Air Jordan x Air Force 1 Fusion is the sure fire choice of those who were unable to make their choice between Air Jordans or Air Force 1s. If you can give a reason why Nike Air Jordan’s makers were trying for years to combine the two into one, it will be easy to tell why they are disappearing fast from stands.
It is an interesting point to know how come Nike Air Jordan could maintain its top position year after year and the philosophy behind Nike Air Jordan and Air Jordan x Air Force 1 Fusion. Definitely it can’t be the hype alone for the success of Nike Air Jordan, the true reason for their success lies in helping people think differently about cushioning. The encapsulation of air with the path breaking full length air unit, from which Air Jordans take their name, works amazingly in combination with cupsole to cushion foot impacts extraordinarily. The impact of vibrant colors only helps decision making fast.
The hype and hoopla may die down in a matter of time but quality and comforts last long. When colors are gone and lights are off, quality is what makes you still feel comfortable in your Air Jordans. |
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